Partners-On-Line

Tip #5

Old Fashioned Social Networking Skills Are Still a Cornerstone of Real Estate Success

You've purchased your marketing collateral; you've paid for advertising; you've hired professionals to build your website and optimize your content; you have faithfully mailed out postcards and you even hired a ghostwriter to write a book for you to get your name "out there…"

But clients come to us in exasperation all the time and tell us that something is missing! The income you expected from advertising and marketing did not materialize. "What is it that I am doing wrong?" they ask us.

To learn the answer, take a look at the most famous, high profile politician you can think of. Let's examine his or her professional life. They may give a speech of which a few sentences are carried on prime time television or in the mainstream media. They have a professional website. They appear on C-Span in the halls of congress during the course of their duties. They certainly have an exclusive PR firm or "person" to handle their public image and press release issues… But on whom does the politician depend to get elected?

The public. His or her constituents. If the constituents don't get out and vote, then the politician does not get elected (barring stealing the election, of course.) The politician STILL must "win the hearts and minds" of the majority of the people to get legally elected.

And so must the real estate agent!

So far in the human experience, absolutely nothing replaces getting out there and actually meeting people. Because it is those people who may become your clients. Those people build your lead bank. Or even better, those people may become your "grassroots campaign leaders." The people you meet will give a first person "word of mouth" referral and critique of your meeting to their wide circle of friends and acquaintances.

So think of every person whose hand you shake not as one person, but as representative of 800 other people. Because that is how far one personal reference may travel. Think of your own experiences. You meet Person A. During your conversation with your spouse at home, you mention that you met Person A and liked them. You mention whatever profession they're in and any other notable information you received. The next day, you mention to a co-worker that you met Person A. You might send out an email to your list of 14 email buddies, mentioning the meeting. The same day, your spouse mentions to Person D that you met Person A and really liked them. So now the original meeting has involved numerous people – not just one.

But it gets even better. In addition to your face-to-face meetings, you can have personal encounters without having to actually be there "in person." The Internet is buzzing right now with social networks where people "interact" on a personal level through cyber communications…Do you know how to maximize the potential of social media?

Human beings are social creatures. We network naturally. Word of mouth is still the best advertising. That is why viral marketing works and is all the rage today among PR specialists – it has a new name, but it is the same old fashioned word of mouth and personal social interaction at heart.

The politician can't possibly meet every constituent and shake their hand or kiss every baby's cheek. So he or she must leverage his or her efforts and time to achieve the greatest possible results.

This is where the "science" comes in. How do you leverage your time and effort to achieve the greatest results from your personal interactions?

For the answer, please call 866-FOR-YOU1 (866-367-9681) or click here to claim your free 30 minute phone consultation/coaching session with a Partners Online master real estate trainer.

We invite you right now to sign up for A FREE 30 MINUTE TELEPHONE COACHING CONSULTATION. Sample our coaching first. Ask us your questions. We'll be delighted to answer them all free – for 30 minutes; you'll have the rapt attention of one of the best real estate coaches in the business…ALL FOR FREE.

Sound too good to be true? Not really! You see we give away this time because we know that once you sample what we offer, you'll be convinced you have to hire us! Remember, we work exclusively with only one real estate agent in each MLS area.

Don't let this opportunity pass you by! You have nothing to lose and much to gain… Contact us today for your free 30-minute business planning consultation!

Tip #4

TIPS & TRICKS: The Right Real Estate Tools will help you Succeed

If you wanted to build a house, you wouldn't try to do so without the right carpentry tools, would you? In your real estate business, as in any business, there are certain tools that are necessary in order to be successful.

A few tools are obvious. You must meet your state's criteria for licensure. That means you must have your real estate license and any classes necessary. You will need a privilege license from your county to conduct business. Other tools that will help make you successful include:

Business cards, professional stationery, etc.
A cell phone with unlimited minutes.
MLS access – If you join a real estate company, you will probably have MLS access through your company. However you obtain it, you need access to the Multiple Listing Service in order to be successful in real estate. The homes you list for sellers will be viewed by every real estate professional in your county, making the sale much more likely. Likewise, when you represent a buyer, you will have access to find them a home within all those listed in the MLS, rather than being limited to your in-house inventory.
A modern computer with office software, Internet access, and Email. A laptop would be very nice—that way, you can take your office on the road with you.
A professional vehicle. This vehicle should be comfortable, presentable, and acceptable to ride clients around in.
A sign for your car. This is not mandatory and many people refuse to put the signs on their cars because they don't want to harm the car's paint. If you have an expensive collector car, definitely skip this tool in favor of other cheap advertising. But having your vehicle double as a free rolling outdoor advertisement must help since so many real estate agents do it! Putting baby powder under a magnetic car sign will help keep it from sticking to your car and damaging it.

To those basic tools, add these to help you make the leap from "just making it" to "I HAVE ARRIVED AT SUCCESS":

A marketing plan and a system to reach potential clients
Marketing collateral – Postcards, free incentives, flyers, a personal brochure, email letters, direct mail letters, newsletters, etc.
A professional real estate website

Your real estate website should be professional. It should contain information (or content) specific to your target area that real estate buyers and sellers will find helpful. For example, information on local schools, local subdivisions, restaurants, etc.
Your real estate website should offer a search feature so buyers and sellers can search the MLS right from your website.

Partners Online can help you with all the tools you need to make the leap from getting by to "making the big time."

Our specialty is helping unknown real estate professionals to become "known" in their communities as an expert in their real estate specialty. We offer an exclusive arrangement to our clients: We only work with ONE real estate professional in each MLS area to "transform" into a legendary agent.

We have developed a real estate marketing system and a full line of marketing collateral for our clientele that is fully customizable for your particular situation.

Please call 866-FOR-YOU1 (866-367-9681) or click here to find out how we can help you become a legendary agent in your region, reach your goals and become more successful than you ever dreamed possible!

Many of our clients have already reached a high level of success as top real estate producers. However, they reached an income "ceiling" and all their available time was taken up with real estate. In short, they were doing all the business they possibly could in an 80-hour week. By putting our marketing system into place, you can work fewer hours and still create higher income. This is because once the system is in place, it will almost go on "auto pilot" so you can have time to actually enjoy your life instead of working every available moment.

We also have a staff of web designers and copywriters to build your professional website, ghostwrite your real estate articles, write your web copy, develop your flyers, postcards, emails, letters, or create your personal brochure. We'll put our knowledge to work for you as your virtual assistant team!

Click here to view samples of our advertising and marketing for clients.

From developing your business plan to implementing your business strategy, Partners Online can assist you to reach higher levels of success…